What are the basics of search engine optimization?

What is Search Engine Optimization (SEO) exactly?

  • Search Engine Optimization (SEO). It is a mandatory marketing tactic which will help your website to gain a position in search engines.
  • Search Engine Optimization (SEO) comprises of both technical and creative elements to improve ranking, drive traffic to your site and increase the visibility in search engines.
  • SEO is not about just creating sites that are search engine friendly but it’s about creating a user-friendly site.
  • You would have heard about the terms of Search Engine Optimization (SEO) all the time but do you know the details of such terms of Search Engine Optimization (SEO)?

9 Ways to Increase Search Engine Optimization Results

1. Start with an SEO website audit.

2. Improve site navigation.

3. Fix duplicate content.

4. Optimize your website for mobile.

5. Optimize your site for speed.

6. Produce high-quality content that adds value.

7. Insert and improve your metadata.

8. Include inbound and outbound hyperlinks.

9. Make sure your content is easy to read.

Perrin Visual Design can help you navigate the deeper dive on each of these search engine optimization points. Let us help you!